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FEATURED ARTICLES
The Problem with Writing: The Myanmar Syndrome–Part I
Bill Drew - Jul 24, 2008Visualize a wall of water 100-feet high, light green, frothing at the top, speeding right at you. That’s what struck on December 26, 2004, when a series of deadly tsunamis hit Southeast Asia, killing 225,000 people in eleven countries. But one nation of people in the direct path of More
The New Targeting
Roy Williams - Jul 24, 2008Persona-based writing is the new Targeting. According to what we’ve seen so far, ads that employ persona-based writing are outperforming yesterday’s demo-targeted ads by an average of 81 percent.Website copy, direct mail letters, radio scripts, and magazine ads that use persona-based language are pulling buckets of gold from the dwindling More
BARNES & NOBLE EXCLUSIVE: Lucy Woodward Is… Hot And Bothered
Press Release - Jul 23, 2008NEW YORK, NEW YORK - July 23, 2008 - Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that Lucy Woodward Is… Hot and Bothered, the new album from the irresistible and unforgettable singer-songwriter, Lucy Woodward, will be available nationwide exclusively at Barnes & Noble stores and More
Networking Trends: Education and Technology Are Key
Ivan Misner - Jul 23, 2008The relatively new formal networking arena is poised to grow in importance–and entrepreneurs are still leading the way. In the early 1980s, John Naisbitt wrote in Megatrends about the emerging importance of the formal networking process in society. Later, Tom Peters wrote in Thriving on Chaos that this “process More
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The Newest Force in Commerce
The newest force in commerce is the consumer’s need to be recognized: “Pay attention to me, to my lifestyle, and ... [Link]
Better Emails
How much time, effort, and money have gone into your emailing list? Have you grown your own? Rented one? When ... [Link]
Don’t Be Clueless
Nineteen-year-old British Soul Singer Joss Stone alienated her fans by telling an interviewer how difficult it was to jet around ... [Link]
Young Businesses vs Old Businesses
The term “product life cycle” compares goods and services to living organisms. As far as it goes, it’s a useful ... [Link]
That Certain “Something”
One of the most critical elements of sales persuasion is understanding customers’ motivations. People new to marketing or platform building ... [Link]
Prepare for the Curveballs!
Does the audience want your interview to go well? Sure they do. They don’t know you. They don’t have anything ... [Link]
Lots of Money Left on the Table
In his article, An Offer You Can’t Refuse, Bryan Eisenberg recaps an e-commerce experiment that Jared Spool of User Interface ... [Link]
Padding the Value
The computer industry has a peculiar idea of value. First, they produce a whiz-bang, super light-speed machine. Unfortunately, everyone else ... [Link]
Leverage
There’s an interesting concept in financial circles called “leverage”—simply put, it is using a small amount of money to control ... [Link]
Don’t Just Watch Things Happen . . .
There are three kinds of people: those who make things happen, those who watch things happen, and those who wonder ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
