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Approaches to Public Relations for Your Book

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

There are two approaches to cultivating key journalists: The sniper and the shotgun. Here we’ll look at the sniper approach.
Snipers can be effective, but only on single targets. They prepare for years, honing their skills on accuracy and remaining hidden, so they’re primed when it’s time to take a shot. Snipers also engage in research, […]

Where Is Your Blind Spot?

Where is Your Blind Spot?
Answer: If you knew, it wouldn’t be a blind spot.

Accelerate the performance of your business in 2016. Find your blind spot and fix it.
There are 7 common blind spots with 4 common causes.
The most common blind spots have to do with…
1. customer profiling
What traits do your customers have in common […]

99 Bottles of Beer On the Wall…

Do you remember chanting this song with your friends?
99 bottles of beer on the wall,
99 bottles of beer!
Take one down, pass it around
98 bottles of beer on the wall
98 bottles of beer…
I don’t really remember why I was thinking about this song, but it reminded me of how optimization is oftentimes a lot like singing […]

Being a Source for Journalists Helps Your Book

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

If you offer key journalists and bloggers – those who cover your area of expertise – quick and reliable information, they will return to you in the future. You will become a source for them. The information you provide should not only come from you, and it should benefit only you.
As you read articles by […]

Making Yourself Useful to the Media

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

The media is still important for you in finding an audience for your book.
Once you’ve learned as much as possible about the key journalists who cover your area of expertise, write a simple email, not self-serving, to the journalist or blogger who has written on that subject. Demonstrate in your email that you have a […]